Next Generation Enterprise (NGE) Thought Leaders
A resource for enterprises in transition
Showcased Authors

WikiBrands nominated for Marketing Book of the Year 2011

January 31, 2012
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Kudos to Mike Dover and Sean Moffitt for WikiBrands nomination as Marketing Book of the Year 2011….Votes are being tallied now and if you read this before end of day on Tuesday, January 31st, go to http://www.marketingbookoftheyear.org/ and vote. Best of luck in the vote and again, Kudos to both of you on an extraordinary publication!!! […]

Social Business for B2B -latest from Keri Pearlson, Faculty for NGE ThinkTank

January 2, 2012
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Most think of the social as a consumer space play in part because social media applications dominate.  For companies with a large consumer base, brand management, relationship development, engagement and marketing all benefit from investments in social IT. But what about in the B2B space?  Certainly the value proposition is not the same—there are a […]

Three New Imperatives for the CMO in The Social Enterprise

August 31, 2011
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Every marketing director or CMO wants deeper engagement with customers. The smart marketing director understands that his or her organization is moving towards a social enterprise where old rules of communication don’t apply. In the social enterprise the big wins are to be had in aggregating audiences that want to interact with each other, in […]

Six Conversations for the CIO around Social Business Strategy

August 22, 2011
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My colleague, Dr. Jim McGee, and I have been working for a while on a project to understand the IT leaders role in social business strategy formulation. My earlier blogs share some of our thinking about discussing social business with IT leaders and the components of a social business strategy. Jim’s blog recently articulated our […]

Infinite Possibility & the Multiverse

August 18, 2011
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I know why you’re here. I know what you’ve been doing. Why you hardly sleep, why you live alone, and why night after night, you sit by your computer. You’re looking for it. I know because I was once looking for the same thing. I was looking for an answer. It’s the question that drives […]

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