Most think of the social as a consumer space play in part because social media applications dominate. For companies with a large consumer base, brand management, relationship development, engagement and marketing all benefit from investments in social IT. But what about in the B2B space? Certainly the value proposition is not the same—there are a… [Read more…]
August 31, 2011
by jonathanlakin
Every marketing director or CMO wants deeper engagement with customers. The smart marketing director understands that his or her organization is moving towards a social enterprise where old rules of communication don’t apply. In the social enterprise the big wins are to be had in aggregating audiences that want to interact with each other, in… [Read more…]
August 22, 2011
by Keri Pearlson
My colleague, Dr. Jim McGee, and I have been working for a while on a project to understand the IT leaders role in social business strategy formulation. My earlier blogs share some of our thinking about discussing social business with IT leaders and the components of a social business strategy. Jim’s blog recently articulated our… [Read more…]
I know why you’re here. I know what you’ve been doing. Why you hardly sleep, why you live alone, and why night after night, you sit by your computer. You’re looking for it. I know because I was once looking for the same thing. I was looking for an answer. It’s the question that drives… [Read more…]
August 2, 2011
by Haydn Shaughnessy
Business is becoming more social. In fact we’re on a road to social enterprise, one where many thousands of micro-interactions between people online create your success. The tools of online conversations and interaction are now the tools of marketing. In a world where everyone has a point of view and can express it online, you… [Read more…]
July 24, 2011
by Michael Glavich
Exploiting Social Networks posted on behalf of George Danner, President Business Laboratory, LLC and Faculty Member of the NGE Think Tank Social networks have exploded in the current generation. In the next generation, corporations will devise creative ways to exploit the power of social networks in their day-to-day operation. We believe that one of the… [Read more…]
July 19, 2011
by Michael Glavich
Congratulations to our NGE Think Tank Faculty members; Mike Dover and Sean Moffitt! Their global best-selling book Wikibrands has been named in the top ten business books by Booklist Magazine, the McGraw-Hill Companies. Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, was the first major publication introducing the concepts of ‘Collaborative Branded Communities’, ‘Brand as something… [Read more…]
July 9, 2011
by Haydn Shaughnessy
Thought leadership is growing in popularity. The growth of thought leadership reflects a new need to establish corporate credentials. Enterprises have always been in need of credibility. Today though the need is different. The process is different. That’s because companies need to enter or indeed create new markets, markets adjacent to their experience and competency.… [Read more…]
Haydn Shaughnessy
Michael Glavich
Mike Dover
Tom Casey
Frank Capek
Vaughan Merlyn
Eric Seubert
joepine
Keri Pearlson
jonathanlakin
January 2, 2012
by Michael Glavich
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